The annual Amazon’s third Prime Day is next week, and shoppers are habitually perky about when and where to find the best deals.
But this year brings the difference. With the Amazon-Whole Foods deals at the top of everyone’s mind, the Seattle-based e-retailer this time could use Prime Day to vitrine and sell something it hasn’t been best known for in the past: groceries.
Kantar Retail’s e-commerce analyst, Meaghan Werle, told CNBC, “Coming off the Whole Foods’ press coverage, [Amazon] can leverage shoppers’ interest in this deal.”
Werle further said. On Prime Day. Amazon can try to catch more people to sign up for AmazonFresh, order from Prime Pantry or try its meal kits, which compete with now-public Blue Apron.
AmazonFresh is Amazon’s take on the grocery delivery and also pick-up service, available exclusively to Prime members in select cities across the U.S. and growing.
Werle said, “I think [Amazon] will definitely focus a lot on food [this year], as it becomes more of a staple channel.”
On Friday Amazon announced that through Prime Now, its fastest delivery method, and Prime members can shop exclusive deal many for food and beverage items available for free, two-hour delivery, ahead of the highly anticipated, 30 hour Prime Day. And the Prime members are in more than 30 U.S. cities will see the discounts on grocery items like Halo Top ice cream, La Croix sparkling water, strawberries and even alcohol in selected cities, it will be started on July 8.
The other discounts are on the Haagen-Dazs ice-cream Larabars protein snacks, Gatorade sports drinks and other fresh produce like raspberries and blueberries.
July 11 is to be the Prime Day declared by the Amazon, but it’s already evident the savings will kick off earlier this year. This is the third attempt of Amazon at such an event.
The traditional grocery retailers must be worried this time because of the Amazon Prime Day to introduce to the company’s newest grocery offerings with more than 85 million Prime members, said by Mikhailov.
The other traditionally retailer brick-and-mortar retailers like Target, Wal-Mart and the Best Buy will likely roll out their own deals next week to compete.