Facebook handshake with the National Media Council or NMC to pool their respective resources to combat the proliferation of false news. A tool will appear at the top of the Facebook News Feed for UAE people for a few days. Both will begin the campaign from April 23rd, 2018.

A campaign will commence in UAE newspapers. The newspaper advertisements have been intended to teach general society on how they can survey the believability of ‘news’ data they are perusing via web-based networking media.

People will get more information about the tool after clicking on the educational tool mainly consists of tips on how to spot false news like investigating the source, checking the URL of the site and many more.

Director-General of NMC, Mansoor Al Mansoori said, “The issue of false news is one that has increased in prominence with the explosion in use of social media in recent years. False news can have a political dimension where one party posts false information designed to damage another party, or it can have a financial dimension, with the sensationalist or misleading material being deliberately posted.”

Further, he added, “It could also be a combination of elements, but the bottom line is always the same – the truth suffers. People end up believing falsehoods, which can have serious consequences on a personal as well as societal level.”

Mansoor Al Mansoori focused on NMC at the front line of shielding news customers from being encouraged falsehoods and deceitful data through its administrative capacity that always surveys and assesses the UAE’s media scene.

Mansoori said, “The NMC work for hand in hand with other UAE federal agencies and the media sector to protect society and to ensure a happy and secure environment for all of the country’s citizens and residents.”

He added, “Teaming up with Facebook represents one of the tools to tackle those from outside the UAE who wish to post falsehoods that undermine community cohesion.”